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Content preview: Confira os principais insights que tivemos com a gigante da
tecnologia recentemente e n_o tenha medo de se adaptar: a gente te aju Nesta
semana, nosso time esteve imerso nas novidades do Google, acompanhando de
perto o an_ncio de novas funcionalidades de IA para campanhas de busca._
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Confira os principais insights que tivemos com a gigante da tecnologia rece=
ntemente e n=C3=A3o tenha medo de se adaptar: a gente te aju
Nesta semana, nosso time esteve imerso nas novidades do Google, acompanhand=
o de perto o an=C3=BAncio de novas funcionalidades de IA para campanhas de =
busca.=C2=A0
E, n=C3=A3o h=C3=A1 como fugir: o mercado mudou, contando agora com buscas =
mais longas, mais conversacionais e que exigem uma resposta muito mais sofi=
sticada das marcas.
=E2=86=92 Em resumo, a vers=C3=A3o beta do AI Max for Search deu lugar ao =
uso oficial da IA generativa para favorecer estas campanhas em diversas fre=
ntes.=C2=A0=C2=A0
Inclusive, de acordo com as palavras da pr=C3=B3pria marca em divulga=C3=A7=
=C3=A3o recente feita em seu site (business.google.com), estes s=C3=A3o os =
principais benef=C3=ADcios que come=C3=A7aremos a notar:
Aumento da relev=C3=A2ncia criativa em tempo real, utilizando a IA para oti=
mizar o conte=C3=BAdo criativo
Mais controle e transpar=C3=AAncia, oferecendo uma precis=C3=A3o que antes =
encontr=C3=A1vamos apenas com palavras-chave
Maior alcance e mais desempenho, com o uso de buscas inexploradas e at=C3=
=A9 mesmo sem palavras-chave.
Mas, n=C3=A3o para por a=C3=AD=E2=80=A6
Al=C3=A9m dos benef=C3=ADcios mencionados, a marca tamb=C3=A9m frisou dois =
pontos importantes em seu an=C3=BAncio:
O USO DA AI MAX FOR SEARCH EM SETORES REGULAMENTADOS
Anunciantes desses setores agora poder=C3=A3o utilizar os chamados avisos l=
egais em texto, para garantir que textos exigidos por lei sempre estejam em=
seus an=C3=BAncios, sendo essa uma possibilidade que antes n=C3=A3o era co=
mpat=C3=ADvel com a expans=C3=A3o de URL final em uso.=20
O USO DA AI MAX FOR SEARCH PARA SETORES DIVERSOS
Varejistas e anunciantes do setor de viagens, por exemplo, tamb=C3=A9m pod=
em explorar vantagens dessa nova funcionalidade: o melhor da IA do Google e=
formatos espec=C3=ADficos podem ser acessados com o AI Max para Shoppings,=
enquanto os an=C3=BAncios de viagens tamb=C3=A9m contar=C3=A3o com formato=
s =C3=BAnicos nas campanhas de pesquisa.=C2=A0
Muitas empresas temem a complexidade dessas mudan=C3=A7as, mas, na Dinbras=
il, as enxergamos como uma oportunidade de ouro para nossos clientes (inclu=
indo clientes dos setores mencionados). Por isso, j=C3=A1 iniciamos o levan=
tamento t=C3=A9cnico e as implementa=C3=A7=C3=B5es para adaptar cada campan=
ha, antes mesmo de virmos te contar essa novidade t=C3=A3o recente.
Nossa agilidade e nossas mentes estrat=C3=A9gicas nos trouxeram at=C3=A9 a=
qui: enquanto o mercado tenta entender a mudan=C3=A7a, n=C3=B3s j=C3=A1 est=
amos executando.=C2=A0
Participar do evento do Google nos deu uma vis=C3=A3o clara do que funcion=
a agora e do que vir=C3=A1 nos pr=C3=B3ximos meses. E, claro: voc=C3=AA n=
=C3=A3o precisa se preocupar com sua adapta=C3=A7=C3=A3o e "curva de aprend=
izado" da IA aplicada ao marketing. N=C3=B3s fazemos esse trabalho por voc=
=C3=AA, com um time sintonizado, atualizado e realmente preparado para cuid=
ar da sua marca.
Fique de olho em nossos outros canais ( [ https://t.rdsv2.net/ls/click?upn=
=3Du001.MQGdmfoRLg23zMTeIkeByVTGhkEzfR4L47dTk2PBGbD7bR2WbzWobwsI6N-2FolSt9x=
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2Bp6KUr79ckSW5xiGRdJgklQxGUuCwPogAXua42Z0n6T4 ]clique aqui [ https://t.rdsv=
2.net/ls/click?upn=3Du001.MQGdmfoRLg23zMTeIkeByVTGhkEzfR4L47dTk2PBGbBrYepQu=
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lg4E ] para conhecer nosso Instagram e clique aqui [ https://t.rdsv2.net/ls=
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FQ1N6Dn-2Bfpj5PPODvAEREp1ztiM3eB9FN23w4O0l0EzSkmR9mGwGRRfMO ] para conhecer=
nosso blog), pois nos pr=C3=B3ximos dias teremos mais conte=C3=BAdos detal=
hando cada uma das novidades que coletamos.=20
At=C3=A9 mais,
=20
Enviado por Dinbrasil=20
Rua Cl=C3=B3vis Soares, 200 - Patriani Offices - Torre It=C3=A1lia, 3=C2=B0=
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<div class=3D"preheader" style=3D"display:none;font-size:1px;color:#fff;lin=
e-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden">
Confira os principais insights que tivemos com a gigante da tecnologia rece=
ntemente e n=C3=A3o tenha medo de se adaptar: a gente te aju</div>
<table class=3D"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0"=
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-ta=
ble-rspace:0;background-color:#fff;background-image:none;background-positio=
n:top left;background-size:auto;background-repeat:no-repeat"><tbody><tr><td=
>
<table class=3D"row row-1" align=3D"center" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#000;background-size:auto"><tbo=
dy><tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;background-size:auto;border-radius:0;color:#=
000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"column=
column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;fo=
nt-weight:400;text-align:left;border-bottom:0 solid transparent;border-left=
:0 solid transparent;border-right:0 solid transparent;border-top:0 solid tr=
ansparent;vertical-align:top"><table class=3D"image_block block-1" width=3D=
"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tr><td class=3D"pad" st=
yle=3D"width:100%" align=3D"center"><div class=3D"fullWidth" style=3D"max-w=
idth:600px"><img src=3D"https://email-editor-production.s3.amazonaws.com/im=
ages/563535/News-IA-MAX-Maio-%231.png" style=3D"display:block;height:auto;b=
order:0;width:100%" width=3D"600" alt=3D"" title=3D"" height=3D"auto"></div=
></td></tr></table></td></tr></tbody></table></td></tr></tbody></table>
<table class=3D"row row-2" align=3D"center" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#000"><tbody><tr><td><table cla=
ss=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table=
-rspace:0;background-color:#000;border-radius:30px;color:#000;width:600px;m=
argin:0 auto" width=3D"600"><tbody><tr><td class=3D"column column-1" width=
=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;te=
xt-align:left;vertical-align:top"><table width=3D"100%" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspa=
ce:0;mso-table-rspace:0"><tr><td class=3D"col-pad" style=3D"padding-bottom:=
10px;padding-left:10px;padding-right:10px;padding-top:10px"><table class=3D=
"paragraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"10" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table=
-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div style=3D"color:=
#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial=
,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:1.2=
;text-align:center;mso-line-height-alt:19px"><p style=3D"margin:0">Nesta se=
mana, nosso time esteve imerso nas novidades do Google, acompanhando de per=
to o an=C3=BAncio de novas funcionalidades de IA para campanhas de busca.=
=C2=A0</p></div></td></tr></table></td></tr></table></td></tr></tbody></tab=
le></td></tr></tbody></table>
<table class=3D"row row-3" align=3D"center" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#000"><tbody><tr><td><table cla=
ss=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table=
-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width=3D"60=
0"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-ali=
gn:top"><table width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><=
tr><td class=3D"col-pad" style=3D"padding-top:5px">
<table class=3D"paragraph_block block-1" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px">
<p style=3D"margin:0;margin-bottom:0">E, n=C3=A3o h=C3=A1 como fugir: o mer=
cado mudou, contando agora com buscas mais longas, mais conversacionais e q=
ue exigem uma resposta muito mais sofisticada das marcas.</p>
<p style=3D"margin:0;margin-bottom:0">
<strong><span style=3D"word-break: break-word; color: #d35800;">=E2=86=92 <=
/span></strong>Em resumo, a vers=C3=A3o beta do AI Max for Search deu lugar=
ao uso oficial da IA generativa para favorecer estas campanhas em diversas=
frentes.=C2=A0=C2=A0</p>
<p style=3D"margin:0">Inclusive, de acordo com as palavras da pr=C3=B3pria =
marca em divulga=C3=A7=C3=A3o recente feita em seu site (business.google.co=
m), estes s=C3=A3o os principais benef=C3=ADcios que come=C3=A7aremos a not=
ar:</p>
</div></td></tr></table>
<table class=3D"list_block block-2" width=3D"100%" border=3D"0" cellpadding=
=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0=
;mso-table-rspace:0;word-break:break-word;color:#fff;direction:ltr;font-fam=
ily:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;=
font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-h=
eight-alt:19px"><tr><td class=3D"pad"><div style=3D"margin-left:-20px"><ul =
start=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-type:revert">
<li aria-level=3D"1" style=3D"Margin:0">
<span style=3D"word-break: break-word; color: #d35800;"><strong>Aumento da =
relev=C3=A2ncia criativa em tempo real</strong></span>, utilizando a IA par=
a otimizar o conte=C3=BAdo criativo</li>
<li aria-level=3D"1" style=3D"Margin:0">
<span style=3D"word-break: break-word; color: #d35800;"><strong>Mais contro=
le e transpar=C3=AAncia</strong></span>, oferecendo uma precis=C3=A3o que a=
ntes encontr=C3=A1vamos apenas com palavras-chave</li>
<li aria-level=3D"1" style=3D"Margin:0">
<span style=3D"word-break: break-word; color: #d35800;"><strong>Maior alcan=
ce e mais desempenho</strong></span>, com o uso de buscas inexploradas e at=
=C3=A9 mesmo sem palavras-chave.</li>
</ul></div></td></tr></table>
<table class=3D"paragraph_block block-3" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px"><p style=3D"mar=
gin:0">Mas, n=C3=A3o para por a=C3=AD=E2=80=A6</p></div></td></tr></table>
<table class=3D"image_block block-4" width=3D"100%" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0=
;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"width:100%;padding-top:=
5px;padding-bottom:20px;padding-left:10px;padding-right:10px" align=3D"cent=
er"><div class=3D"fullWidth" style=3D"max-width:360px"><img src=3D"https://=
email-editor-production.s3.amazonaws.com/images/563535/texto-news-maio-IA-M=
AX.png" style=3D"display:block;height:auto;border:0;width:100%" width=3D"36=
0" alt=3D"" title=3D"" height=3D"auto"></div></td></tr></table>
<table class=3D"paragraph_block block-5" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px"><p style=3D"mar=
gin:0">Al=C3=A9m dos benef=C3=ADcios mencionados, a marca tamb=C3=A9m friso=
u dois pontos importantes em seu an=C3=BAncio:</p></div></td></tr></table>
<table class=3D"paragraph_block block-6" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px"><p style=3D"mar=
gin:0">
<span style=3D"word-break: break-word; color: #d35800;"><strong>O USO DA AI=
MAX FOR SEARCH EM SETORES REGULAMENTADOS</strong></span></p></div></td></t=
r></table>
<table class=3D"paragraph_block block-7" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px"><p style=3D"mar=
gin:0">Anunciantes desses setores agora poder=C3=A3o utilizar os chamados <=
strong>avisos legais em texto</strong>, para garantir que textos exigidos p=
or lei sempre estejam em seus an=C3=BAncios, sendo essa uma possibilidade q=
ue antes n=C3=A3o era compat=C3=ADvel com a expans=C3=A3o de URL final em u=
so.
</p></div></td></tr></table>
<table class=3D"paragraph_block block-8" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px"><p style=3D"mar=
gin:0">
<span style=3D"word-break: break-word; color: #d35800;"><strong>O USO DA AI=
MAX FOR SEARCH PARA SETORES DIVERSOS</strong></span></p></div></td></tr></=
table>
<table class=3D"paragraph_block block-9" width=3D"100%" border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div =
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue',=
Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;=
line-height:1.2;text-align:center;mso-line-height-alt:19px">
<p style=3D"margin:0;margin-bottom:0">
Varejistas e anunciantes do setor de viagens, por exemplo, tamb=C3=A9m pode=
m explorar vantagens dessa nova funcionalidade: o melhor da IA do Google e =
formatos espec=C3=ADficos podem ser acessados com o AI Max para Shoppings, =
enquanto os an=C3=BAncios de viagens tamb=C3=A9m contar=C3=A3o com formatos=
=C3=BAnicos nas campanhas de pesquisa.=C2=A0</p>
<p style=3D"margin:0">
Muitas empresas temem a complexidade dessas mudan=C3=A7as, mas, na Dinbrasi=
l, as enxergamos como uma oportunidade de ouro para nossos clientes (inclui=
ndo clientes dos setores mencionados). Por isso, j=C3=A1 iniciamos o levant=
amento t=C3=A9cnico e as implementa=C3=A7=C3=B5es para adaptar cada campanh=
a, antes mesmo de virmos te contar essa novidade t=C3=A3o recente.</p>
</div></td></tr></table>
<table class=3D"image_block block-10" width=3D"100%" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:=
0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"width:100%;padding-top=
:5px;padding-bottom:20px;padding-left:10px;padding-right:10px" align=3D"cen=
ter"><div class=3D"fullWidth" style=3D"max-width:360px"><img src=3D"https:/=
/email-editor-production.s3.amazonaws.com/images/563535/News-IA-MAX-Maio-%2=
34.png" style=3D"display:block;height:auto;border:0;width:100%" width=3D"36=
0" alt=3D"" title=3D"" height=3D"auto"></div></td></tr></table>
<table class=3D"paragraph_block block-11" width=3D"100%" border=3D"0" cellp=
adding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><div=
style=3D"color:#fff;direction:ltr;font-family:'Open Sans','Helvetica Neue'=
,Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0=
;line-height:1.2;text-align:center;mso-line-height-alt:19px">
<p style=3D"margin:0;margin-bottom:0">
Nossa agilidade e nossas mentes estrat=C3=A9gicas nos trouxeram at=C3=A9 aq=
ui: enquanto o mercado tenta entender a mudan=C3=A7a, n=C3=B3s j=C3=A1 esta=
mos executando.=C2=A0</p>
<p style=3D"margin:0;margin-bottom:0">
Participar do evento do Google nos deu uma vis=C3=A3o clara do que funciona=
agora e do que vir=C3=A1 nos pr=C3=B3ximos meses. E, claro: voc=C3=AA n=C3=
=A3o precisa se preocupar com sua adapta=C3=A7=C3=A3o e "curva de aprendiza=
do" da IA aplicada ao marketing. N=C3=B3s fazemos esse trabalho por voc=C3=
=AA, com um time sintonizado, atualizado e realmente preparado para cuidar =
da sua marca.</p>
<p style=3D"margin:0">
Fique de olho em nossos outros canais (<a href=3D"https://t.rdsv2.net/ls/cl=
ick?upn=3Du001.MQGdmfoRLg23zMTeIkeByVTGhkEzfR4L47dTk2PBGbD7bR2WbzWobwsI6N-2=
FolSt9x8b-2BI2XreCHwvsLHDsiS-2BfahIg3ltFLKbY-2Bj7up0bVoE9v4q-2FfSVQ2AkDF1bL=
lNMUEh1BovkUv3HLyc5x-2Bvxc9nb-2FsMqQDt2wmbp-2BaAKDRatjF2dEwGMpXLUh90-2FGJYH=
T3FY_fylF09WDx4VRLHs1TE6by0lBT3OrszeOW3G9NOmiwoGU-2F1VeiQuQ0lYpqo2zrBvgBSrD=
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